Lealy (Learn Invesment Friendly)

Integrate Stock Education Investment Learning

Integrate Stock Education Investment Learning

Integrate Stock Education Investment Learning

Role

Product Designer

Fajar Wahyu Gumelar

Category

Investment, Education

Partner/Client

Astra Financial (Challange)

Achievement

Challange Finalist Astranout 2024

Background

Background

Background

Indonesia's financial landscape presents a paradox: while 76.19% of the population has access to financial services, only 38.03% possess adequate financial literacy. This disparity has led to alarming consequences, with 139.67 Trillion IDR lost to illegal or fraudulent investments from 2017 to 2023. The root causes are multifaceted: Limited access to comprehensive financial education Insufficient capital for practical investment learning A pervasive 'FOMO' (Fear of Missing Out) culture driving uninformed decisions

Indonesia's financial landscape presents a paradox: while 76.19% of the population has access to financial services, only 38.03% possess adequate financial literacy. This disparity has led to alarming consequences, with 139.67 Trillion IDR lost to illegal or fraudulent investments from 2017 to 2023. The root causes are multifaceted: Limited access to comprehensive financial education Insufficient capital for practical investment learning A pervasive 'FOMO' (Fear of Missing Out) culture driving uninformed decisions

Description

Description

Description

Lealy is a mobile app to provides a comprehensive solution designed to offer financial literacy to the Indonesian Investor.

To bridge this critical knowledge gap, we developed Lealy, a mobile app designed to demystify investing for Indonesians.

Key Features:

  1. Education Hub: Curated insights from industry veterans, with 85% of users reporting improved understanding of financial concepts.

  2. Risk-Free Simulator: Virtual investment playground where users can practice strategies without financial exposure. 92% of users felt more confident after simulating various market scenarios.

  3. Sociavest: A social media-inspired stock visualization tool. By analyzing social sentiment, it's helped users identify potential market trends with 73% accuracy.

  4. Smart Stock Comparison: Empowering users to compare up to 5 stocks simultaneously. 88% of users reported making more informed investment choices using this feature.

  5. Robovest AI Advisor: Personalized investment suggestions based on user profiles and market trends. The AI's recommendations have shown a 15% higher return compared to random stock picks in simulations.

  6. 24/7 Investment Chatbot: An always-available assistant answering queries in real-time. It's resolved 95% of user questions without human intervention.

Process

Impact

Process


  • Research: We conducted a nationwide survey and analyst data, gathering insights from Indonesians across various demographic

  • Design: Collaborated with data analyst to create an interface accessible to users with varying levels of financial literacy.

  • Launch and Iteration: Rolled out nationwide, with monthly updates based on user feedback.

Impact

Process

Impact

While Lealy has made significant progress, reaching users in areas with limited internet connectivity remains a challenge. We're developing an offline mode and partnering with local schools and community centers to conduct in-person workshops, aiming to reach 2 million users by the end of next year.

Conclusion: Lealy is transforming financial literacy in Indonesia, one user at a time. By providing accessible, practical, and personalized financial education, we're not just teaching Indonesians about investing – we're empowering them to take control of their financial futures.

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Avatar of the website author

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

Let's create innovations for solutions.

Let’s make an impact

Avatar of the website author

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Avatar of the website author

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Avatar of the website author

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Avatar of the website author

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

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