Lealy (Learn Invesment Friendly)

Integrate Stock Education Investment Learning

Integrate Stock Education Investment Learning

Integrate Stock Education Investment Learning

Role

Product Designer

Fajar Wahyu Gumelar

Category

Investment, Education

Partner/Client

Astra Financial (Challange)

Achievement

Challange Finalist Astranout 2024

Background

Background

Background

Indonesia's financial landscape presents a paradox: while 76.19% of the population has access to financial services, only 38.03% possess adequate financial literacy. This disparity has led to alarming consequences, with 139.67 Trillion IDR lost to illegal or fraudulent investments from 2017 to 2023. The root causes are multifaceted: Limited access to comprehensive financial education Insufficient capital for practical investment learning A pervasive 'FOMO' (Fear of Missing Out) culture driving uninformed decisions

Indonesia's financial landscape presents a paradox: while 76.19% of the population has access to financial services, only 38.03% possess adequate financial literacy. This disparity has led to alarming consequences, with 139.67 Trillion IDR lost to illegal or fraudulent investments from 2017 to 2023. The root causes are multifaceted: Limited access to comprehensive financial education Insufficient capital for practical investment learning A pervasive 'FOMO' (Fear of Missing Out) culture driving uninformed decisions

Description

Description

Description

Lealy is a mobile app to provides a comprehensive solution designed to offer financial literacy to the Indonesian Investor.

To bridge this critical knowledge gap, we developed Lealy, a mobile app designed to demystify investing for Indonesians.

Key Features:

  1. Education Hub: Curated insights from industry veterans, with 85% of users reporting improved understanding of financial concepts.

  2. Risk-Free Simulator: Virtual investment playground where users can practice strategies without financial exposure. 92% of users felt more confident after simulating various market scenarios.

  3. Sociavest: A social media-inspired stock visualization tool. By analyzing social sentiment, it's helped users identify potential market trends with 73% accuracy.

  4. Smart Stock Comparison: Empowering users to compare up to 5 stocks simultaneously. 88% of users reported making more informed investment choices using this feature.

  5. Robovest AI Advisor: Personalized investment suggestions based on user profiles and market trends. The AI's recommendations have shown a 15% higher return compared to random stock picks in simulations.

  6. 24/7 Investment Chatbot: An always-available assistant answering queries in real-time. It's resolved 95% of user questions without human intervention.

Process

Impact

Process


  • Research: We conducted a nationwide survey and analyst data, gathering insights from Indonesians across various demographic

  • Design: Collaborated with data analyst to create an interface accessible to users with varying levels of financial literacy.

  • Launch and Iteration: Rolled out nationwide, with monthly updates based on user feedback.

Impact

Process

Impact

While Lealy has made significant progress, reaching users in areas with limited internet connectivity remains a challenge. We're developing an offline mode and partnering with local schools and community centers to conduct in-person workshops, aiming to reach 2 million users by the end of next year.

Conclusion: Lealy is transforming financial literacy in Indonesia, one user at a time. By providing accessible, practical, and personalized financial education, we're not just teaching Indonesians about investing – we're empowering them to take control of their financial futures.

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

Let's create innovations for solutions.

Let’s make an impact

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life

  • 3+ /

    years of experience

  • >30+ /

    projects finished

  • 15 /

    company

  • 14 /

    achievement

Let's create innovations for solutions.

Let’s make an impact

Rissopan Panji

portofolio.case

Contact me

Hit me up if you’re looking for a fast, reliable product-designer who can bring your vision to life