Sasa Microsite is a digital platform that integrates Augmented Reality (AR) technology to support the branding of Sasa Santan products, while implementing elements of gamification to increase user engagement. With AR technology, consumers can interactively engage with Sasa Santan products, such as participating in activities or games involving the product, thus creating a more interesting and fun experience. In addition, the gamification feature encourages users to participate in various product-related challenges or competitions, which can result in certain rewards. The microsite also provides a channel to provide suggestions and complaints related to Sasa products, making it easier for users to provide feedback. With the combination of AR and gamification, Sasa Microsite not only strengthens branding through an interactive and entertaining experience, but also increases consumer loyalty and strengthens the relationship between customers and Sasa products.